In a small-time, E-Commerce transformed into an advanced retailing platform. And with time, it is expanding in new directions with the help of AR technology.
2016 was the year when the world started paying attention to AR (Augmented reality) with the release of the Pokémon Go game. AR technology enabled the player to travel the world, catch Pokémon and battle with other trainers! This feature made the Pokémon go very addictive among the audience.
So, what is augments reality and how it will change the e-commerce industry.
Let’s find out.
What Is Augmented Reality (AR) -
Augmented reality is the integration of digital information with the user's environment in real-time. Unlike virtual reality, which creates an artificial environment, augmented reality uses the existing environment and overlays new information on top of it. (Source https://whatis.techtarget.com/)
In simple words, we can say that augmented reality is the technology
that provides a composite view of user view and computer-generated view.
Industries Taking Benefits of AR Technology.
- Manufacturing Industries
- Health care industries.
- Marketing industries
- Fashion and beauty industries
- Food and beverage industries.
- E-Commerce industries.
What is E-Commerce-
According to Wikipedia, e-Commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.
Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain management, Internet
marketing, online transaction processing, electronic data interchange (EDI),
inventory management systems, and automated data collection systems.
Benefits of AR (Augmented Reality) In E-Commerce -
AR technology offers the following benefits to e-Commerce customers. It,
- Visualize Purchases
- Enhances the Shopping Experience
- Personalizes Online Shopping
Visualize Purchases -
Augmented reality technology in
e-commerce provides a great interaction to users.
Augmented reality technology provides us a benefit to visualize purchase. Which means if I want to purchase a recliner for my living area, online by using augmented reality technology I can scan the area where I want to place my recliner by my smartphone or tablet camera and then I can choose the best recliner available on the website which suits my living area best according to the color and size.
So, what Augmented Reality (AR) technology did here? It made the
purchasing journey of a customer more
Enhances the Shopping Experience-
Augmented reality technology provides a good shopping experience because by this we can try out different products for example (if you use online beauty shopper’s app like Sephora.com) you can try out different lip colors, eyeshadows, and cheek-colors and by trying different options you can easily pick the best options.
The AR provides a great experience to the users; it Pulls the users to experience AR again and again.
Apps with augmented reality technology enhances the shopping experience of customers.
Personalizes Online Shopping-
AR offers a great level of
personalization to the consumers where they can
see themselves in
Augmented reality in e-commerce can personalize the shopping experience of the customers. It allows customers to see what clothes look like on them, and the size of the clothes.
using AR Technology customers can even see themselves to know which would look
Companies Using AR Technology
Augmented reality technology gives customers the ability to visualize any product of their choice. With AR customers can now know if their purchases are the right match to what they need even before they buy it, instead of discovering it only after they’ve bought the product. Using AR customers can stand in their room, put on an AR headset, check a catalog and make more efficient purchase decisions. This means before making the purchase customers can try products virtually.
is why Augmented Reality technology has the potential to change the future of